Empowering Tech with AI

Helping companies detect bias and risk at each stage of the company and product lifecycle.

Empowering Ethical Decision Making in Tech

At 8thena, we believe in the power of technology to drive positive change. Our mission is to craft tools and solutions that foster ethical decision-making throughout the entire product lifecycle.

The Vision

Product Tools

Intercept product assessments, providing invaluable insights into potential risks and challenges. Make informed choices at product junctures. Be guided by best practices.

Research Tools

Dive deep into informed decision-making, journey mapping, and assumption testing. Challenge and validate against 180 known biases, ensuring your research is both comprehensive and ethical.

Together we can make a difference

Informed decision-making in technology isn’t just a goal; it’s a necessity. Join us on this journey as we strive to make the tech world more ethical, one decision at a time.

Why 8thena

  • Rising Transparency Concerns: As technology becomes increasingly integrated into our daily lives, there’s a growing need to ensure that it aligns with our standards. Without transparent decision-making tools, businesses risk perpetuating biases, misusing data, and alienating users.
  • Trust & Brand Reputation: Transparent decision-making is crucial for building and maintaining trust with customers. Companies that prioritize ethics are seen as more trustworthy, leading to stronger brand loyalty and positive word-of-mouth.
  • Future-Proofing: The tech industry is rapidly evolving, and regulations around data usage and AI are becoming stricter. By adopting ethical decision-making tools now, businesses can stay ahead of the curve, ensuring they’re compliant with future standards and avoiding potential legal pitfalls.

It is possible to detect and improve decision-making when building technology. At 8thena, we’re making that possibility a reality.